Background
Karen brings a blend of business, creative, and real-world expertise to her content strategy. As a corporate creative lead, she's led teams in producing award-winning media for Fortune 50 brands. She's also been the agency service provider, interpreting client needs, writing copy, and art directing the design. On either side of the corporate-creative equation, she brings vision, clarity, leadership, and an occasional knock-knock joke.
The Name
In Greek mythology, Medea was a crazy lady on a rampage, hurling herself and her children through the sky in a flaming chariot. That Medea is not this one. Karen drives an SUV. DigitalMedea is just a pun for digital media.
Copyright © 2014-2019 DigitalMedea. All Rights Reserved.
featured clients
DigitalMedea is Karen LeFever, a consulting content strategist for marketing organizations. She untangles complex content to produce fresh, clean digital experiences to inform and woo.
The Logo
The squiggly lines are a metaphorical Karen embarking on a creative adventure. Please don't read too much into the sword, the shield, or the missing right eye.
Favorite Projects
Led the interactive team that launched the first Apple Stores.
Wrote the marketing narrative and messaging that introduced the original Adobe Creative Suite.
Created the global content strategy for the HP home pages.
Designed the content strategy for the Clorox Corporation site.
Audited the Facebook universe of marketing content.
Initiated and defined the content strategy for a global WeChat platform launch.
“In my experience, the content strategist is a rare breed who's often willing and able to embrace whatever role is necessary to deliver on the promise of useful, useable content.”
― Kristina Halvorson, Content Strategy for the Web