CLOROX CORPORATION
Brand Analysis & Re-Design
This popular brand of household products—ranging from bleach to lip gloss to Ranch dressing—hired DigitalMedea to do research prior to launching a new site. We ran site analytics, interviewed the corporate stakeholders, and inventoried the content.
The resulting recommendations included a detailed IA and wireframe templates, which greatly reduced the under- and non-performing content.
ASTREYA
Brand Analysis & Re-Design
The new VP of Sales & Marketing knew she needed to understand the current brand before she made changes to it, so DigitalMedea did the research on the market, the competition, and the website performance. We gathered opinions on brand awareness and ambitions, identified the gaps, and proposed solutions.
BRAND Discovery
A brand discovery uncovers the character of the company in preparation for expressing it in a new website.
GUILD MORTGAGE
Brand Analysis
Hired to help this well-established private mortgage lending company evolve into a youthful, modern brand, DigitalMedea led a thorough market and brand analysis which created a definition of the corporate ambitions, perceptions, and opportunities.
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