Art Direction

APPLE

In-Store Product Demos

The Apple In-Store Demos were initially designed for retail presentation in CompUSA and BestBuy. When Apple opened their own retail stores, these demos filled every monitor in the store with animation to engage and inform. The demos combined motion graphics and interactivity with carefully crafted copy for a fun, informative tour of new Apple hardware.

DigitalMedea wrote and produced them from 1999 to 2004 in coordination with independent designers, programmers, and Apple clients.

HEWLETT-PACKARD
Global Homepages

DigitalMedea led a team of designers, production artists, translators, and program managers in publishing across 72 countries in nine languages.

As HP rebranded, we set a new bar for brand-worthy visual consistency—despite myriad offers (services, computer hardware, accessories, events).

We wrote copy into customer-benefit statements and composed imagery to attract attention and underscore the advertising.

And then we measured the heck out of it.

ADOBE SYSTEMS

Creative Suite Media

With every launch of one of Adobe's products, the website, the packaging, and the visual assets to communicate the power of the product were re-designed. DigitalMedea led the team of writers, designers, and product managers through concept, design, and publishing of all Adobe Creative Suite Assets through all desktop versions.

via GIPHY

SEMIFORE

Booth Design

This Silicon Valley startup contracted with DigitalMedea to explore how their brand could be expressed in a lightweight, portable, event booth for under 5k.

DIGITALMEDEA

Art Direction

DigitalMedea guides corporate art from concept through execution by empowering talented designers and production artists.