CLOROX CORPORATION
Site Architecture and Popularity
Upon scrutiny, the majority of the site traffic called on just a few pages. This insight helped us prioritize our efforts. We identified the content that was and wasn't viewed. Then we focused on enhancing the popular content. Next, we removed the under-performing content, revealing a more manageable, efficient website.
The remaining content was refreshed under a content strategy that gave every section, page, and paragraph clear purpose.
Content Audits
DigitalMedea looks at content quantitatively for the amount of pages, topics, media, traffic, and sources. Then the content is evaluated qualitatively for readability, relevance, engagement and clarity. These two audits provide the best view into a corporation's current content.
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Global Content Audit
They knew there was a lot of marketing content being produced, and they assumed that much of it was redundant in messaging, off message, or poorly executed. DigitalMedea conducted a thorough quantitative content review revealing thousands of publications across multiple platforms and business units.
GUILD MORTGAGE
Functionality and Aesthetics' Review
DigitalMedea analyzed what was and wasn't working with guildmortgage.com prior to planning its redesign. Users of the site were interviewed for subjective responses, while data was collected to assess site functionality.
These audits helped define the goals and resulting design strategies for the subsequent website.
HEWLETT-PACKARD
Qualitative and Quantitative Audits
With a suspicion that 1.2 million pages of content was excessive and unnecessary, DigitalMedea analyzed a subset of pages on HP.com enterprise content. In collaboration with Kristina Halvorson's Brain Traffic, we proposed opportunities for content improvement.